Lead Generation

We build
your pipeline.
You close deals.

Mode of Production delivers qualified leads with precision targeting, data-driven outreach, and full-funnel strategy — so your team spends time selling, not searching.

MOP
3×
Avg. pipeline growth
60%
Reduction in CAC
48h
Time to first lead
500+
Clients served
Qualified Lead Delivery B2B Demand Generation Outbound Strategy Intent Data Targeting CRM Integration Account-Based Marketing Pipeline Acceleration Full-Funnel Analytics Qualified Lead Delivery B2B Demand Generation Outbound Strategy Intent Data Targeting CRM Integration Account-Based Marketing Pipeline Acceleration Full-Funnel Analytics

How it works

A systematic approach that fills your pipeline with decision-makers who are ready to buy.

01
Discovery & ICP Definition

We map your ideal customer profile — firmographics, technographics, buying signals, and pain points — to build a precise targeting foundation before any outreach begins.

02
Data Sourcing & Enrichment

We tap proprietary data sources and real-time intent signals to build verified contact lists of decision-makers actively researching solutions like yours.

03
Multi-Channel Outreach

Coordinated campaigns across email, LinkedIn, and phone — each message tailored to the contact's role, industry, and stage in the buying journey.

04
Lead Qualification & Handoff

Every lead is vetted against your agreed criteria before handoff. You receive only qualified opportunities with full context, ready for your sales team to close.

05
Reporting & Optimization

Transparent dashboards and weekly reviews keep you in the loop. We continuously refine messaging, targeting, and sequencing based on what's working.

What we deliver

From first touch to booked meeting, Mode of Production handles the full lead generation stack — so you never have to choose between speed and quality.

Lead Research & Prospecting

We build verified, enriched contact lists from your ICP — sourced from premium data providers and validated in real time for accuracy and deliverability.

Email Outbound Campaigns

Personalized cold email sequences with A/B-tested messaging, optimal send timing, and deliverability infrastructure — built to land in inboxes, not spam.

LinkedIn Lead Generation

LinkedIn outreach and content strategies that put your brand in front of decision-makers — from connection requests to conversation, fully managed by our team.

Appointment Setting

Dedicated SDRs handle follow-up, objection handling, and scheduling so that booked demos and discovery calls land directly on your sales team's calendar.

Intent Data & ABM

Layer buyer intent signals on top of your target account list to identify in-market prospects and time your outreach when purchase likelihood is highest.

CRM & Reporting

Native integrations with HubSpot, Salesforce, and Pipedrive. Every lead delivered with full activity context, and weekly performance reporting with actionable recommendations.

Built for companies that can't afford bad leads

"Every pipeline deserves qualified opportunities — not volume for volume's sake."

Mode of Production was founded on a simple premise: most lead generation produces noise. Long lists of unverified contacts, spray-and-pray email blasts, and vanity metrics that don't translate to revenue. We built something different.

Our name is a nod to the systems that produce things of value — and we believe your sales pipeline is no exception. We combine rigorous data sourcing, strategic outreach, and human expertise to produce leads that actually convert.

We work as an extension of your revenue team — not a vendor you have to manage. Strategy, execution, and iteration, under one roof.

Why "Mode of Production"?

The phrase comes from political philosophy — the idea that the mode of production defines how a society organizes its labor and systems to create value. We borrowed it deliberately.

"We're putting the power of production back where it belongs — in the hands of the people who actually create the value."

Revenue-first approach

We measure success in pipeline created and revenue influenced — not open rates or click-throughs.

Founded — Charleston, SC   ·   modeofproduction.com
Jalaina Hawkins, Founder of Mode of Production
Jalaina Hawkins
Founder & Lead Strategist

She started by fixing what others accepted as broken.

Jalaina's career didn't start in boardrooms or sales floors. It started in one of the most operationally demanding, process-critical environments imaginable — working as a crematory operator, where precision, compliance, and getting things right the first time aren't optional. She didn't just perform the role. She identified the inefficiencies, built better processes, and left the operation more organized than she found it.

That instinct followed her everywhere. She moved into eCommerce operations and project management, where she spent years rebuilding broken systems from the inside — managing complex vendor ecosystems, overhauling product data infrastructure, and engineering the workflows that turned fragmented operations into revenue-generating machines.

Lead generation was the natural next step. Every pipeline problem she'd ever seen was, at its core, a systems problem. Companies weren't failing to grow because they lacked ambition — they lacked the structure, the data, and the disciplined process to consistently put the right message in front of the right people.

Mode of Production is her answer to that. Built on the same obsession with process that's defined her entire career — just pointed directly at your pipeline.

Based in South Carolina. Serving ambitious businesses nationwide.

Ops
Deep background in systems & operations
Data
Precision targeting built on verified data
Process
Every campaign engineered, not improvised
PMP
Candidate — PMI Member
Industries

Who we work with

SaaS & Technology
B2B software, platforms, DevTools
Professional Services
Consulting, legal, accounting, staffing
Financial Services
Fintech, insurance, wealth management
Healthcare & Life Sciences
MedTech, pharma, health IT
Manufacturing & Industrial
B2B suppliers, logistics, distribution
Real Estate & Construction
Commercial, proptech, developers
Marketing & Media
Agencies, publishers, ad tech
Education & Training
EdTech, corporate learning, certification

Let's build your pipeline

Ready to stop guessing and start growing? Tell us about your business and we'll outline a lead generation strategy tailored to your goals and market.

Based
Charleston, SC — Serving clients nationwide
Hours
Mon–Fri, 9am–6pm EST